Concept Design
Application
Original concept work or developing a commercial brief
My Approach
Perception-led concept design increases immersion, reduces risk with fast-moving technological advances, and creates stronger emotional engagement
Aspects of the work
IP Interpretation
Scriptwriting
Storyboards & Pre-Vis
Projects & Credits.
New Canvas - newcanvas.co
Start Beyond - startbeyond.co
Leeds BID - www.leedsbid.co.uk/
Ignting Change - ignitingchange.org.au/
Martin Taylor - hyprfxn.com
Alongside story and format, I design for perception. By modelling how audiences process new information, interpret space, narrative, and interaction, I shape experiences that feel intuitive and emotionally grounded. This perception-led approach allows immersive worlds to function on psychological as well as physical levels — increasing presence, belief, and impact while reducing complexity.
My mind rarely switches off — observing the waking world, or generating ideas while I sleep. This has always been the case. As a result, I’m constantly capturing and refining concepts, with a deep archive of ideas to draw from (38 notebooks and counting). This allows me to respond to commercial briefs with speed, originality, and clarity, shaping raw inspiration into focused, deliverable concepts.
Below is a selection of concept development snapshots from projects across film, XR, and hybrid immersive experiences. There’s much more to collaborate on — and much more to share.
If you have a project that needs bringing to life — let’s talk. Original concept work or developing a commercial brief
